Chari
Musician Branding · Signature
CLIENT GOALS
Chari was launching a new solo music project and needed branding photography that introduced a fresh visual identity — a deliberate shift from how people already knew her, into the image she wanted for her music going forward.
BEHIND THE LENS
Chari needed to feel like she was on stage to find the shift she was after. So we treated the session like a green room hang session before a sold-out show: music up, energy high, and Chari stepping into performance mode. It’s one of the most fun shoots we’ve ever done. Special thanks to Patti Smith for the inspirational music to get Chari into character.
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